Your brand is the image of your business. Yet many business owners neglect giving the look and feel of their brands adequate attention. In this post, I will be discussing with us some tips for smaller business branding. What is a business branding? Branding is more than a company’s name or logo;it’s the conception of an overall image that a customer hold of a company and its product crafted and conveyed by the company.
A brand is not only conveyed only via products, but through any ‘touch point’, i.e.. the places andways your customers relate with your brand; from the branded product to the company’s website, logos, business cards, customer service, storefront, advertising, even to the ways your staff dress. It’s therefore left for you to guarantee that your customers brand experience is constantwith the worth’s and attributes of your product/service. One way to polish your brand is by reviewing your marketing materials. Customers often make snap judgments on a product purely on the quality of the marketing materials they interact with.
We look at ten (10) practical tips to accomplish high-quality marketing materials that will help you to market your products/services more effectively.
1. Keep it simple:
Make sure that you have a clean layout and limited copy of your materials.
2. Focus:
Understand what role a specific item of marketing material plays in the sales cycle and how it will be used.
3. Know your customers:
Knowing your market is vital. Picture your typical customer- what is the environment in which your product/service is used and how does your product promote your customers life or address a need? Answer those needs in your marketing collateral. Develop your materials from a view point of answering your customer’s needs rather than selling your product.
4. Be consistent:
Understand your brand rules. Everything should work back to a central brand or message as well as a consistent look and feel-a unified palate of images, fonts and colours. The size and positioning of your logo on your materials and use of colours should be governed by basic rules to make sure your brands always looks the same and hence is recognizable.
5. First impression last:
Your collateral marketing material may be the first piece of information a prospective customer sees about your company. What can it tell themin the first glance?
6. Boldness stands out:
Emphasize elements of design, style or communication, to display your company’s strength, specialties and unique selling point.
7. DIY doesn’t work:
Don’t try to develop the face your business on your PC if you aren’t a specialist in design. Professional design is vital and there are a range ofcost-effective design solutions on the market.
8. Quality production:
When it comes to printing your materials, you want the best quality; but the deciding factors always include: budget, the print quality required and your customization needs. Digital printing offers a cost-effective solution for smaller print jobs.
9. The taste test:
Before you produce your materials, test them on a few potential customers if possible to test whether they are effective. What is the single most paramount thing you can do to ensure a successful, professional outcome?
10. Always proof your work carefully-no exceptions:
Proof your work carefully, and ask three other people to do the same- no exceptions. Double-check the following: content, colour, edges andbleeds, line breaks, paper choice, placement of images, graphic and white space balance. You may think this is overkill, but in today’s competitive business climate you simply can’t take the chance of damaging your brand with a spelling error, crooked graphic, badly broken line of type or any other overlooked item. This lack of correctness reflects directly on your company’s attention to detail and quantity.
Ask an experienced editor, designer or proof reader- they’ll tell you that ‘fresh eyes’ on any project are a necessity. As you work on your marketing materials through several drafts, you’re bound to start overlooking small errors that someone new to the project will probably notice immediately.
Thanks
Courtesy of Hp print station
Teepu says
Simple yet slick. That’s what I call an awesome design. Nike’s design is really awesome personally speaking. But one thing you should think about when thinking about your branding is that you got to make people think of you when they think of buying something regarding your product. Take for example tissues, people think of Kleenex. A successful branding will make your product synonymous to your business. Thanks for sharing in Bizsugar!
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