Happy new week to you, 2014 St Valentine’s day is gone and I’m sure you enjoyed it in full as for, I was at home throughout that Friday but I equally had some fun though. In today’s post, I want to tell you some awesome things that I’m sure will interest you. So make sure you read this post to the end:).
The online world is constantly ev0lving and I’m sure we all are already aware of that. Some time ago, Matt Cutts said that guest blogging is dead and a lot of discussions were raised on the internet regards to that. In one of the discussions, my friend Ana Hoffman said that Guest Blogging is still alive and kicking which was also my own opinion but the truth is that, guest blogging is still as effective as before.
However, it has changed to more than just link building and on-page optimization but like I said in my post, if you focus on value and quality, you will still get amazing results from your guest blogging efforts.
In my post at Aha-now.com (Thanks Harleena for allowing me to share my little knowledge with your community) I mentioned that both Content Marketing, Social Media Marketing and Search Engine Optimization all falls under the umbrella of Organic Marketing and,If you really want to be good in search engine optimization in today’s internet world then, you must use all simultaneously.
Please, check out my guest post at aha-now.com if you’ve not done so.
A sites social media signals plays a huge role on the sites search engine ranking and as such, some drastic measures should be taken in order to power up your social media marketing so you’ll get all the rewards the search engines offer. Gone are days when you only need to build some crappy backlinks to a webpage and it will rank very high on the SERPs. Today, the search engines have started taken other factors like your social media signals and content marketing into consideration before deciding whether to rank you or not.
The Roles of Content Marketing to Search Engine Rankings
Apart from the social media, there is one other strategy that will help you to boost your search engine rankings and this strategy is known as……… Content Marketing.
It should be very obvious that content marketing plays a very big role as far as search engine rankings is concerned. Like I said above, social media also has a role to play on search engine rankings but permit me to ask you a question………… If you don’t have a good content on your blog, what then will you share on the social media? I guess you now get where I’m coming from.
The first step towards gaining any traction on your social media marketing and search engine optimization is to ensure you have quality contents on your blog, that is the only time you will start expecting the search engines to recognize you. Write quality contents that is shareable and make it boosts user experience and then, the search engines will reward you handsomely.
In his post, Neil Petal gave us some interesting stats as to why your search engine rankings will also be determined by your content marketing efforts and he said that…….
1. Web pages that rank on page one of Google typically have 2,032 to 2,494 words. By making sure your web pages are filled with detailed content that users find useful, you are more likely to rank higher.
2. Companies with blogs typically receive 97% more leads than companies without blogs. The reason for that is that content rich sites tend to get more back links and social traffic, which helps them generate more traffic overall.
So tell me, what do you think about these stats? Do you agree or not? Answer me on the comment section.
To take this discussion further, permit me to share this awesome infographic from Quick Sprout with you.