I’m happy to announce to us that my first semester exams are over and that means that i will have more time for my blog and also more time to interact with you as i use to do :). But, we have another guest in the house today and she is….. Carlie Hamilton. She has something extra-ordinary to share with us and, i advice you to cool down and read every bit of this post, I’ve never read something as real as this before. You will read more about her on the Author’s bio section. So, lets listen to her……
The Untold Reason why you’re not making money from your blog
You have a blog and you’ve written a heap of content. You’ve got your affiliate links neatly nested within and Google Adsense in the spots that are said to be the best places to get clicks.
Recommended Reading: Top 50 Google Adsense Alternatives for Bloggers
But, every time you open your earnings dashboard you sigh. You pay your kids more in pocket money to do a terrible job of stacking the dish washer.
Seem familiar?
What’s wrong? You thought this was supposed to be easy, passive money!
The reality is, for you to start making money from your blog you have to treat it as a business. It sounds unsexy, but it is true.
This was the mistake I made for over a decade of blogging. I didn’t believe the word “passive”, but I wasn’t treating my online blogging as a business. I have been blogging since 1999, and in that time I have made some money, gotten lots of free software, books and merchandise. I have had the opportunity to meet some of the leaders in the niches that I was blogging in. But, because I always saw my blogging as something I do for fun on the side, I never took my blogging to the next level to truly achieve an income.
I have seen the error of my ways, and now I am seeing the rewards of treating my blog as a business.
Like any business, you need to consider how a visitor is converted to a buyer. What are you doing right now to facilitate this process? Most blogs are doing nothing, and if you were thinking about that word “passive”, then you probably were too.
Now, let’s quickly take a look at your website to see where you can improve.
You’re not writing epic content
The number one reason why you’re not making money from your blog is that you’re not writing epic content.
Take a look at the latest posts you’ve written. I have faith that they are pretty damn good. But are they awesomely i-have-to-share-this-with-everyone-it-changed-my-life fantastic?
What sets your articles apart from everyone else? Think of it this way – there are already blogs out there that are paying professionals to write on them every day. They have the time, they have the money, and they already have a large audience. How do you stand out from them?
You really have to differentiate yourself from the rest. This is easier if you have narrowed down your audience to a specific niche – you have calved out a small segment of the world to be specifically targeted to them.
If you haven’t niched yourself down, then you really need to take what you normally write and make it even better. What can you add to make it more awesome? Can you create some kind of epic offer? Can you turn the usual on its side and take it from another angle? Have you added a video, some audio, a pdf and an infographic?
The single most important thing when writing a piece of content, however, has to be what value it has for your audience. Why should your audience care? What problems of your audience does it solve?
For this particular article, for instance, I am setting out to try and solve the problem of why you are (and I wasn’t) making money from your blog. This is important to you because you want to make some money. It solves your problem by giving you tips on how to start making money from your blog immediately. That is valuable stuff.
So before you click the “publish” button, ask yourself –
- Can I make this post even more awesome?
- What sets this post out from other blogs?
- What problem am I solving for my audience?
You’re not doing enough marketing
The second reason why you’re not making money from your blog is because you’re not marketing effectively.
it’s a nice theory – build it and they will come. Especially now that you truly have created some epic content. Unfortunately, if you are not doing any marketing then it is really hard for people to find you.
The reality is, all the widely successful bloggers are everywhere. And they aren’t just posting comments on other people’s blogs.
How can you market yourself to get people’s eyeballs on your site? There are many tried and true methods out there (I have written a free ebook on them!), but they are far from passive. You have to be ready to put a lot of effort into your marketing; even the most successful bloggers are still constantly marketing their website (even if they have help).
Recommended Reading: 7 Surefire Ways to Increase Your Blog Traffic Starting Yesterday
Think of your favourite bloggers. They are probably everywhere. They are guest posting on all your favourite blogs. They are being interviewed by all your favourite podcasters. They are on their social media interacting. They are on youtube, they are at conferences. They are constantly networking and seeking new opportunities.
Now, think of your own marketing efforts. What have you done to get your blog out there?
All successful businesses have a marketing plan, including what they hope to achieve from their efforts. The simplest way to create a marketing plan is to first create some goals. What do you want the results of your marketing efforts to be? I’m guessing some $$, write down the specific amount that you want to achieve, how you will achieve it and by when.
I want to make $1000 per month from adsense by the end of the year.
Now that you have your goal set down, you can work out what you are going to do to achieve it. You can also set down mini goals for each month – such as, in 1 months from now you want to be earning $100/month, and in 2 month’s time you want to be at $300/month.
I write down my goals in Evernote, but you can use whatever system you prefer. The way I set it out is to write down each month and then put in my action plan for the month. For instance, this month I plan to write four guest posts and release four videos on youtube (among other things).
Now that you have planned what you want to achieve, and how you are going to achieve it, you are up to the hardest part – acting on your plans. This is where most people fail. You can set some fail-safes in place if you need to. You could announce to the world on your blog what you plan to achieve that month. Or you could use a task management system to remind you constantly of what you need to be doing. Know what system would work best for you – and if it is not working, then try something else.
That’s the other place where people fail. The first is not taking action. The second is not continuing or trying again when you don’t achieve what you set out to do or doesn’t work.
To effectively market your blog you need to:
- Have a goal
- Have a plan to reach your goal
- Get out there and do your plan
- If you fail, create a new plan and do it
- If you succeed, do it again and do it even better
- Oh, and do it everywhere
You Don’t Have any Trust From Your Readers
Another reason why you’re not making money from your blog is because you’ve not earned any trust from your readers. Why would anyone buy from you? I don’t even know who you are.
Sure, you can “trick” your audience into buying from you by cloaking your links, or creating ads that look like other things. And some people will buy from these tricks.
But if you want to have lasting, repeat buyers (it is easier to sell to someone who has already bought from you than trying to acquire a new customer), then you are going to have to build up trust.
When people trust you, they know that what you are providing is worth buying. But how do you build trust?
One of the reasons that a blog has received the title of an easy place to make money is because it is a platform that is easy to build trust. As you post, people feel like they know the “real” you – they see glimpses into your life and so they feel like they have an understanding of you. They feel they know and trust you.
However, many blogs out there aren’t telling anyone a story. One of the best ways to really differentiate yourself from the rest is to tell your own story – there is no one else in the world exactly the same as you, after all. Tell us about your struggles; tell us about your successes. How has what you are writing about been an influence on you? How has it helped you?
Recommended Reading:Blog Readers| What do they really want from you?
By sharing your unique story and perspective, you will build up trust through your epic content. By connecting with others through your marketing plan – people will see that you have earned the trust of those you have networked with, and begin to trust you even more.
So be true to yourself and start building a relationship with your readers so that they trust you enough to buy from you.
Where is the passive?
Eventually, you will create some fans who will help you with your marketing by sharing what you do through social media and their own blogs, making it easier for you to start making money from your blog, not just money but, more and more money. But the core three things: writing epic content, doing epic marketing, and building trust never end. That is the nature of the blogging business. It is seen as passive as you can make money while you sleep, you don’t have to actively or physically be there to facilitate the sale. But you do have to blog.
Does this post resonate with you at all? What is your opinion on this? Let me know in the comments your story of making money on your blog, I’d love to hear it.
Please, a lot of people will really like to read this post so, help spread the love by tweeting and sharing it with your friends and loved ones.
Tim Bonner says
Hi Carlie
Welcome to Theodore’s blog!
It’s certainly easier to write great content in a smaller niche and for a long time I didn’t really see that.
Since I decided to tighten up the niche I’m in, it’s become much easier to research and plan new posts and get more content out there.
I haven’t done too many guest posts yet and that is something I plan to do in the future. I am gaining trust from readers though and the plan going forward is to market my own products when the time is right!
Carlie Hamilton says
Thanks for commenting Tim. I think you have a great community going on your website and you have certainly built up a lot of trust. I am sure that what ever you do you will have people supporting you, which is great. You have laid down a great foundation.
Theodore Nwangene says
Hi Tim,
Thanks a lot for your awesome contribution, i also agree with all you said. Thanks for stopping by.
Enstine Muki says
Hi Carlie,
Theodore told me yesterday he was working on publishing your content today. I’m glad it’s on and a very meaty article indeed. Highly recommended for anyone trying to make money blogging.
I think you hit the points right. One of the crucial is building trust. There are many ways to do that – being consistent, interacting in comments, visiting and sharing others’ posts, recommending the right products, writing exciting contents, linking to others, etc. TRUST is the only factor that boost sales. Many readers will not just buy because of the sales page or the promises. They want to buy because a trusted friend has recommended the product. If you become that trusted friend, many will buy from you or your recommendation.
Thanks for a nice read this morning 😉
Carlie Hamilton says
You are so right. It is easy to build trust, but it takes time and effort. But once you have established that trust people will buy from you, or support you.
Thanks for commenting Enstine!
Martin says
Wow these is really an eye opening for bloggers! Very helpful! these blogs are not directly being monetized but rather contributing in other aspects of the blogger’s life. Also the amount of time and expertise required for some of these exceptional blogs require specialists of various disciplines such as editing, graphic design, SEO optimization, etc. I know this to be true just from reading your posts. Thanks for relating your experiences with blogging.
Carlie Hamilton says
Thanks Martin for commenting!
Yeah, to have truly “passive” income takes a lot of hard work. But even the greats who can afford to spend money on graphics, etc, started somewhere. It takes some determination, effort, and not giving up!
– Carlie
Harleena Singh says
Hi Carlie, and welcome to Theodore’s blog 🙂
You raised the right points that are need to make money from our blog in this post. Without trust – nothing works, and that ONLY develops with time and only when you build the relationships with your readers and other fellow bloggers by visiting their blogs, commenting, interacting, and being there for each other when the need arises – an important point I’d say.
If a person doesn’t trust you or your work, he or she will never go in for what you offer to them, because that belief isn’t there. so, for me trust comes foremost. I wouldn’t know much about marketing, but I do see that without it you cannot have a reach nor can you sell what you want to, as you need an audience for that.
Oh yes….epic content….I can well relate to that one, and Theodore will know why as he’s seen my posts that are near to huge epic ones 😉 Jokes apart – I agree with you there, if and when you write something, and if you do so from your heart, you will put in your full self into it, and that means taking the pains and making the efforts to really go deep within to write all there is about the topic, without cutting it short so that a reader coming to your blog looking for that matter, finds it all in one place and doesn’t really have to go elsewhere thereafter. I strongly believe in that, though I know I need to learn to write little smaller ones too – but now Google’s started liking longer posts as per the recent update – so there we are once again 🙂
Thanks for sharing. Have a nice week ahead, both of you 🙂
Carlie Hamilton says
Thanks for the great comment Harleena!
Epic content doesn’t have to be long. I think the secret to epic content is you have to solve your audience’s problems in ways that they haven’t heard about before.
– Carlie
Tadas Tursa says
That’s an amazing article, I love it! It is straight to the point. When we have a job and even when we hate it, we treat it seriously, we show up on time, do what we are told, unless you would be fired or don’t get that raise we want. So the same is with blogging, if only we treated our online business and blogging like a real business, we would put forth time and consistent effort, we would get that passive income we want. Obviously as you say Charlie, without goal it’s impossible to achieve the income from blogging you want, you gotta have clarity.
Blogging vs traditional job requires very different skills as well. You gotta be a self starter, be able to motivate yourself to take actions and have a strong reason why you are doing this, not just only for money.
Thanks for inspiration and spreading awareness!
Carlie Hamilton says
It is totally different working for yourself vs working as an employee for sure! But the rewards are higher. As an employee, you get paid per hr no matter how good you are at your job. Working for yourself, you get out of it what you put in.
But, as you say, money is often not the most powerful motivator. I love blogging and working on websites, I could do it all day! Which makes “work” fun. 🙂
Yari Lendy says
I started Lifestyle Updated year and a half back after reading this blog for a while. And at the beginning I thought that I knew everything. How wrong in fact I was. But starting with it rather than procrastinating allowed me to learn on the go and expand my knowledge rather exponentially in topics such as content creation, design, UX, SEO, conversion optimization, a lot and lot of useful ideas and concepts…
Now, all those months later, we have great content on the site, ranking fairly well for some competitive terms, started building a great audience, connected wit a lot of other bloggers and interesting people, interviewed some of them, started generating a decent income.
And once ideas get out of your head this process tends to get dispersive. It only opens up new and better solutions, new and more interesting ideas. We plan on launching an e-magazine, e-book in the near future, a mobile application after that. Who knows- maybe lot more other things too…
Nowadays I’m launching a start-up in my country that will probably go huge after a while, and the fundamentals of blogging and thinking like a blogger lie in the very core of it.
I rarely comment here albeit visiting quite often. But if it wasn’t for you I would have NEVER come so far. Thanks for everything
Carlie Hamilton says
Hi Yari,
Thanks for the comment!
You bring up a great point about just getting out there and doing. You will learn so much more about the process than reading about it! Just do it is a great motto 🙂
You look like you have so much going on. Congrats and good luck for the future.
Sue Neal says
Hi Carlie and Theodore,
This is a fantastic article – lovely to read something that tells it like it is. I’ve been reflecting a lot on my own game plan recently and one of the things that has become very clear to me over the last few months is that, whatever else blogging is, it is most definitely NOT “passive”. I haven’t yet started trying to monetize my blog because I’m still working out my strategy for that – and I think that’s one of the most important things – to have a strategy, a plan of action. You can’t just set up a blog, write a few posts and expect the money to come rolling in.
Many thanks for sharing these words of wisdom, Carlie – you’ve given us some great food for thought in this post 🙂
Sue
Carlie Hamilton says
Hi Sue! Thank you so much for your great comment.
If you look at all the people earning “passive” income, they are working their butts off. Even people like Pat “passive income” Flynn. But they have set up the foundations down to earn money while they sleep, hence the passive. But they are always actively blogging, networking, interviewing, marketing, and spending money to make money.
– Carlie
Theodore Nwangene says
You need to know if you’re just blogging for fun or as a business Sue,
I think, you have to start planning on how to monetize your blog at least, we are all here to make money while giving out our knowledge to others as well.
I’m really glad to have you here again Sue, thanks for the visit.
wilson says
Damn! this is really an Extra-odinary post Carlie…. I’ve come to realise that making money with ones blog takes patience and hard-work…. Thank you for this amazing post here…..Do have a nice week-end. 😀
Carlie Hamilton says
Hi Wilson,
You have hit the nail on the head. Take action, don’t give up, and keep at it! Reflect, learn from your mistakes, improve, and do it all over again!!
– Carlie
Ehsan says
Hey Carlie, feels good to hear about experiences of such experienced bloggers like you. Thanks for letting us know about your mistakes, and sharing the untold reasons why a blog doesn’t make money.
Carlie Hamilton says
Thank you Ehsan for the comment 🙂
Good luck for everything you do in the future 🙂
Theodore Nwangene says
Hi Ehsan,
I’m so happy to also see you here and, i’m glad you like the post
Mohit says
I see many bloggers not making money from their blog and may be this article can help out them…You have mentioned a very true reason which is not able to properly do marketing of the blog…People fail in blogging because they not attract the target audience using marketing…Why don’t you write review on any good software which can be used for marketing?
Carlie Hamilton says
Hi Mohit,
I don’t use any software for marketing. My main methods at the moment are guest posting and networking. It seems to be producing results. Next I would like to start interviewing people!
Oluwaseun Babajide says
Carlie,
Welcome to Theodore’s blog!
You are spot on with all these points you have mentioned! For me number 2 is the key-You’re not doing enough marketing. Most of us are not doing enough marketing and yet we want to make millions 😀
Thanks for the share.
-Seun
Carlie Hamilton says
I agree completely. You can just sit around and wait for people to come. I try to do a little bit each day of something, to get my name out there.
Theodore Nwangene says
Thanks a lot for your contribution my man,
Really appreciate that 🙂
Orjiakor says
You made a wonderful article here with many reasons, but nowadays its hard to trust people online
Carlie Hamilton says
Thanks Orjiakor. I agree, and once you have gained someone’s trust it is easier to get them to buy from you 🙂
Theodore Nwangene says
Thanks Orjiakor,
I appreciate your comment
Ajen says
Hi Carlie and Hi Theodore, I am so glad that I came across this post. Of all the key points you have mentioned, the issue of “trust” resonates with me. I am getting back in to blogging after working through a medical set back that took me out of my very short career of blogging. I have always known that trust is something that is gained through honest communication. For me I learned this when I decided to let the pieces fall where they may as I took care of my own health crisis; however, now I find myself rebuilding relationships of trust and understanding. Building trust takes time and it is a learning experience for all parties involved. We bloggers and commenters have stories to share; posts like yours encourage us all to learn, grow and trust each other.
Theodore Nwangene says
Hi Ajen,
I’m sorry to hear that you were ill and i can see now that you’re well again, happy survival 🙂 You see, trust is one thing that any business person need to build because, people no longer like doing business with someone they don’t trust therefore, its of utmost important.
I also agree with all you said here, thanks a lot for the visit and please, do visit us again.
Theodore
Carlie Hamilton says
I hope you are feeling well Ajen
You are right that trust takes time, although there are some things you can do to build trust quicker, including being open, honest, and even by having your photo on your website can help gain trust.
Thanks for your comment 🙂
Sergio Felix says
Hey Carlie (and Theodore), I jotted down a few things while I was reading so I wouldn’t miss anything on this epic article.
First one is, are you really running a business or just having a hobby? It’s so easy to lose track with time on why are we even doing this (writing on a blog) particularly when we aren’t hitting our goals (making money) after a while. I have been there myself but luckily I could see the situation from a wider perspective and shifted my hobby-esque activities for more business focused tasks.
Second thing is there’s nothing passive about passive income online (even Pat Flynn agrees with this) and I have to agree 100%, for anything to become “passive” you have to work your ass off first and that’s where most people drop the ball, they believe that just because it’s on the internet and it’s passive, it must be so easy to do it, huge mistake and wrongest belief.
Having epic content in place equals to creating pillar content like Yaro Starak suggests, it has to be so good that anyone who shares it will feel awesome for sharing such a gem with their followers.
Is it easy? Not at all (if it was, everyone would have viral content by now) but it’s well damn worth it, you can always aim for epic content even if you only manage to create great content instead, eventually it will happen (that’s a Corbett Barr recommendation).
On sticking out like a sore thumb, you have to find your unique selling proposition (USP). Just see how Gary Vaynerchuk went from nothing to super known star and it wasn’t because of his Crush It book, it was for doing something so vanal as filming himself and a bunch of other guys while doing wine tasting.
On another hand, Derek Halpern from Social Triggers knows how to polarize his audience and he does this extremely well (people either love him or actually can’t stand him) all that he does is relate his beliefs to scientific studies so he comes out like an expert in the field (even if he’s not).
Another thing Derek does flawlessly is take a complete generally accepted premise and then he just writes something about “Why you should NOT do -insert topic-” instead so it leaves everyone confused, some people agree on his new premise and others just say his full of shit but in the end, most of his articles get a LOT of fire because of that (and he happens to love attention) so it’s a win-win situation for him.
Lastly on making things happen, I have failed myself miserably a ton of times with my to do lists but then one day I had enough so instead of making the common public announcement and posting a cute little to-do list on my blog and expect everyone to follow up, I just went for it.
I couldn’t do videos at all (of any kind) because of stage fright and my lack of confidence so one day I just said, I’m going to do videos for a whole week no matter what, if I die because of my nerves then so be it but today I am literally going to make it happen and that’s exactly how I actually managed to learn to keep up with my to do lists no matter how hard they are.
So mostly these are my takes on the points I got from the article, hope you guys like it! 😉
Sergio
PS. Thanks for the shout-out and linking to my site!
Theodore Nwangene says
You’ve said it all Sergio,
Honestly, you’ve changed my mindset entirely about making money from the internet. I use to think like most of the other guys out there before until you left one interesting comment on my blog one day coupled with the post you wrote on your blog where you talked about deleting your email list.
Honestly, most of us are still blogging as a hobby thinking that its a business and, the earlier we start seeing the truth, the better for us.
I also know of most of the guys you mentioned here especially Pat, Yaro and Derek and they are also my favorite bloggers. The truth is that I’ve started devising my own plans, enough of the hobby thing, we are here to make money while helping others isn’t it?
Thanks a lot for this one of a kind comment as usual Sergio, really educative. And yes, you deserve more than the mention.
Thanks for stopping by and sharing it too :).
Carlie Hamilton says
Epic Comment Sergio! You know how to do it 🙂
I think that creating epic content doesn’t have to be hard, it just takes effort. The biggest difference I believe between people who seem to make it online and those who don’t – those who make it take action. That is simple, yet extremely hard at the same time.
Like your video example. Most people would be too scared or lazy to even try. “I can’t do it because all those other people are so much better than me.” But, how are you supposed to get better if you never do it? Plus, you never know what might really resonate with your audience. So get out and make that video!
Thanks for the EPIC comment Sergio, you rock.
Theodore Nwangene says
Thanks a lot for this one of a kind post Carlie,
I really enjoyed it and also agree with all you said here. I think its about time we bloggers start building trust with our readers and then also plan on the ways to make money with our blogs.
Thanks a lot for sharing.
Carlie Hamilton says
Hi Theodore,
Thank you so much for the opportunity you have given me by posting my article on your blog. I really appreciate it. I am glad you enjoyed it too 🙂
Adrienne says
Hey Carlie,
Nice to meet you and welcome to Theodore’s blog! He always has so many wonderful things to share with us and this post from you is no exception.
The funny thing about this post is that I just wrote one about making a first impression. We always hope that people will come to our blogs for the content but if your blog is an eyesore then you’ve lost them before they’ve even had a chance to read your fabulous content. I also don’t believe in the word “epic”. I find it too intimidating myself because that scares so many people away.
I started out like most people not going anywhere. I was very intimidated by all the blogs I visited and the people I met. I never thought I could be in their league. It wasn’t until I let all of that go and just be myself that everything started to fall into place.
Your content definitely has to be good, no doubt about that. You definitely have to know how to get it out in front of the right people and you have to know how to build those relationships. Once I learned how to do all of that is when things finally started happening.
I enjoy reading your take on this so thanks for sharing that with us. Glad your studies are going well Theodore and hope you both are enjoying your weekend.
~Adrienne
Theodore Nwangene says
Yea Adrienne,
My studies are going wonderfully well, thanks for asking. And, i read that post of yours, really awesome indeed.
I agree with you that having a good looking blog will also determine if you will succeed with your blog or not because, when those visitors who are suppose the make you the money comes and you scared them away with the look of your blog, they will leave and will not come again and you know what? You’ve already lost the money.
Thanks a lot for sharing your wonderful view with us and yes, i really enjoyed the weekend. Hope yours went well too.
Carlie Hamilton says
Adrienne,
Thanks for taking the time to comment.
Being a successful blogger does have a bit to do with over coming fears and having a positive mindset, which I think you touch upon in your comment. It is so easy to be discouraged because someone else is doing it “better”. I even have those fears. But, the difference, I believe, from us and the bloggers who don’t make it, is that we take action.
yogesh pant says
luck is also a factor in blogging always. There are many who do not write any quality content but still manage to earn a lot from their blog. But, why to rely on the fate when we have an assurance that by doing hard work, we can still be better! Thanks for the very informative article presented here.
Carlie Hamilton says
Luck may play a small part for some, but for the best of the best hardly any at all. Life is what you make it.
yogesh pant says
agreed Carlie.
Life is really what you make it.
Hard work always pays, sometimes in early phase…..many-a-times later.
Theodore Nwangene says
Thanks for your contribution Yogesh
Connor Harley says
Making money from a blog isn’t as easy as it seems to be. It does take a lot of hard work to gain trust and connect to the readers. But with proper knowledge and hard work, everything will eventually be paid off.
Theodore Nwangene says
Thanks a lot for your wonderful opinion Connor,
I really appreciate you taking your time to visit my blog today and leaving this interesting comment of yours :).
theblogarticles says
Great Post 🙂 Thank you for Sharing..
Theodore Nwangene says
You welcome but please, use your real name next time you want to comment.
okechukwu philip says
Hello Carlie Hamilton
Welcome to theodore’s blog. In my journey of building relationships with fellow bloggers, i dont think i have come across you (Carlie Hamilton) or your blog. But i think thoedore’s blog is a nice place for a meet ai am really impressed with your awesome article you did here.
This article gave me a diffrenct view about some of the things i have heard online for instance the number 1 point which says you are not writting epic content: your content must been seen differently from the dozens out there. there must be something about your conent that separtes you from the multitude otherwise you wont make a breakthrough
Secondly is that you are not engaging in enough marketing of your content. Since the pros have all gotten the readers, you must use an effective marketing strategy in other to stand out and make your conten visible.
Carlie Hamilton thanks somuch for shaing this informative article, Philip
Theodore Nwangene says
Thanks a lot for those kind words Philip,
I’m very glad to hear that you enjoyed Carlie’s post. Have a great week
Doretha says
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