Happy new week friends. Wikipedia and I hope you guys had lots of fun. Although I’m not in the U.S, but I celebrated with you guys down here, it was really fun. Therefore, I will like to know how you celebrated yours. OK today, I want to talk about PLR contents and how to use it to create a quality Info Product.
Private label right in case you don’t know the meaning is a concept used in internet marketing which is derived from private labeling. It’s a license where the author sells most or all of the intellectual property rights to their work. The license is defined by the author of the work and has no legal definition. The license is used for various digital products such as articles, eBooks software, graphic template etc. (Wikipedia)
However, Internet marketers either love or hate PLR contents. Majority see it as a way to save time in creating content while others see it as an express way for building their business. Other perfectionists think it’s cheating and that you should create everything yourself. But in my own opinion, using PLR contents the right way is both time-saving and smart marketing. One of the most popular ways to use private label content (PLR) is for the creation of quality eBooks that you can sell and profit from.
I’ve come to notice that there are many marketers, who still prefer to buy a PLR eBook package, turn around and sell it as it is without making any changes at all. Although depending on the rights that come with the package in question, that’s certainly legal and possible, but that equally means that there will be many others selling the same thing with you.
Do you really want to put your name on something that others also have their name on? This will not only kill your business but will also blemish your image in the industry. But with just a little tweak here and there, you can create a unique product from your PLR contents and stand out from the rest of the crowd.
How to create a Quality Info Product from PLR Contents
1. Add Extra Value: One of the best ways to create a quality info product from PLR contents is to add additional value to it. If you buy something that already is high quality, you won’t need to change the current content. However, you can add examples that illustrate the key points in the text. Personal stories are the easiest to add, but you can also provide examples that are specific to your market.
Another way to add value is to put in additional information. You can insert chapters from other, related PLR contents and just make sure everything flows together. Or you could add your own tips and ideas to expand on what’s already there. Just add your own unique voice to it.
2. Visualize it: Many PLR contents just revolve around text – articles and eBooks in particular. By adding clipart, screenshots and other graphics, you’ll be adding value to the product and visual interest that will engage the customer more. With little time and thought, you can quickly search for relevant images to add or take a quick screen capture that illustrates a point. Just be sure to use royalty-free images only or get the permission of the photographer. Images are cheap, so there’s no reason to use someone else’s and it can only get you into trouble.
3. Change the Appearance: Changing the graphics of the PLR will make it look different from any others being sold. If your PLR came with ecovers, website headers, or sales pages, ensure you get new ones made. You can easily go to places like Fiverr.com to get cheap graphics made that will still look very professional. People on Fiverr will even install the graphics on a website for you – all for just $5! Make sure you change the title of the PLR also.
4. Provide Resources: You can also suggest resources and tools throughout the product that will help the reader implement what you’re talking about. This may sound simple, but your customer will appreciate it. At the same time, you can include your affiliate links for these resources, where relevant, and earn a little extra cash. In addition, add the list of resources at the end of your product as an easy reference point.
PLR Contents Take Away
While it sound easy to buy a ready-made eBook and put it up on the web for sale, it’s not necessarily the best way to profit from PLR. However, if you can add value to it through a few simple methods you’ll earn more and be proud to put your name on your product.
What is your own opinion on the use of PLR contents? Are you for or against it? Please let’s keep the conversation going on the comment section. I will also like to know how you celebrated your thanksgiving Friday.
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